About the Right to Rent Collaborative
Why We Exist
The Right to Rent Collaborative (R2RC) exists to strengthen and sustain state and local short-term rental (STR) advocacy organizations so they can engage policymakers early, professionally, and effectively.
R2RC pools financial resources from its member community to provide structured grant funding and scalable industry support that helps STR associations build staffing, capacity, strength, and long-term sustainability.
R2RC does not lobby or take policy positions. It funds qualified associations through a transparent, independent review process with clear separation between members, grantees, and governance.
Right to Rent is rewriting the future. Will you join us?
2025 Impact
$99,000
Total Funds Granted to STR Associations
57,696
STRs Represented by Recipient Associations
6
Paid Executive Director Positions Created
62%
Growth in statewide STR associations
How We Track Progress
R2RC measures success by advocacy capacity and organizational strength, not by whether a specific bill passes or fails. The impacts of R2RC Grants are tracked by monitoring changes in each association’s:
- Incorporation status and governance structure
- Membership growth and composition
- Leadership and staffing stability
- Market representation (number of units represented)
- Financial sustainability & annual reporting
By focusing on readiness, sustainability, and network strength, R2RC works toward a more stable and resilient advocacy landscape nationwide. When local advocacy organizations are prepared and supported, the entire short term rental ecosystem benefits.
The Long-Term Vision
R2RC envisions a national network of professional, credible, and sustainable state and local STR associations that are:
- Engaging policymakers before crises emerge
- Maintaining ongoing relationships with local and state leaders
- Supported by stable funding and professional staffing
- Coordinating across markets to share strategy and best practices
- Representing the industry with consistency and integrity
The goal: 50 state associations representing the vacation rental economy while working collaboratively to strengthen the industry.
Meet the 2026 Board
Jonathan Wicks,
President
Founder and CEO, Well & Good
Scott Leggat,
Vice President
Director of Government Affairs, Inhabit
Sue Jones,
Secretary
Founder, HR4VR
Amber Knight, Treasurer
General Manager, BookingsCloud
Kimberly White,
At Large
COO, HostGPO
Julie Marks,
Executive Director
Meet the 2026 Advisory Committee
The Advisory Committee guides and oversees R2RC’s grantmaking by setting and refining eligibility criteria, application guidelines, evaluation metrics, and funding priorities; reviewing applications and recommending approval, denial, or modification based on established criteria and available resources; and ensuring a fair, impartial, and transparent process. The committee provides strategic insight by tracking local, state, and national STR regulatory trends, identifying emerging challenges, and advising on funding priorities. They ensure accountability by reviewing post-grant reports and monitoring progress against intended outcomes.
John An,
Founder and CEO,
TechTape
Alex Bland,
Advocacy Strategist,
Airbnb
Sophie Doumit,
Head of Advocacy Team,
Expedia Group
John Kevan,
Managing Partner,
Maui Paradise Properties
Julia Koster,
Executive Director,
COSTRA
Annie Holcombe,
Founder,
Annie & Co
Janice Hurley,
Head of Business Development -Americas,
NextPax
Nick Massey,
Chief Sales Officer,
Proper Insurance
Margot Schmorak,
CEO/Co-Founder,
Hostfully
CJ Willey,
Senior Director, Senior Corporate Counsel,
Evolve
Join the Collaborative
To qualify as a member of R2RC, a person or entity must satisfy at least one of these requirements each calendar year to maintain active membership status:
- Make a financial contribution to R2RC as a vendor, property manager, or homeowner
- Be a PMS company with active R2RP integration
- Be a Qualified Association under R2RC criteria & application process
The Origin of the Right to Rent Collaborative
Over the past decade, short-term rentals transformed the way people travel, invest in property, and participate in the hospitality economy. What began as a small, peer-to-peer movement rapidly expanded into a nationwide industry supporting millions of guests, hundreds of thousands of homeowners, and thousands of local businesses.
But while the industry grew quickly, its ability to represent itself in local policymaking did not.
Across the country, regulations governing short-term rentals began emerging city by city, county by county, and state by state. In many places, policies were written before hosts or property managers had organized representation. Decisions affecting entire markets were often made without the voices of the people most directly impacted.
A pattern became clear: when a strong local association existed early, policymakers heard balanced perspectives and better outcomes followed. When no organized representation existed, policy discussions often moved forward without industry input, sometimes resulting in restrictive or poorly designed rules.
The challenge was not a lack of commitment from hosts, property managers, or industry partners. The challenge was scale. Building effective local advocacy organizations requires resources, leadership, and time. Many markets simply did not have the funding or infrastructure to organize before regulatory debates began.
Recognizing this gap, industry leaders began searching for a way to support consistent, sustainable representation everywhere short-term rentals operate.
In 2020, Scott Leggat and Inhabit launched the original Right to Rent program within the Vacation Rental Management Association (VRMA). The idea was simple but powerful: property managers could voluntarily contribute a small amount per reservation through their property management software. By spreading contributions across thousands of bookings, the industry could create a stable pool of funds dedicated to advocacy.
The concept proved that the industry was willing to invest in its future.
But it also revealed a much larger opportunity.
By 2024, it became clear that local associations needed reliable funding, professional support, and coordination long before regulatory crises emerged. To meet that need, the Right to Rent Collaborative (R2RC) was established as an independent nonprofit organization.
R2RC was designed to serve as the national infrastructure supporting local and state short-term rental associations. Rather than lobbying or taking policy positions itself, the Collaborative focuses on strengthening the organizations that represent hosts and property managers where decisions actually happen: in city halls, county commissions, and state legislatures across the country.
Through grants, governance support, and industry-backed funding programs like the Right to Rent Program, R2RC helps associations build the leadership, legal readiness, and advocacy capacity necessary to engage constructively with policymakers.
The mission reflects a simple belief: sustainable policy outcomes require informed conversations that include the voices of the people who live, work, and operate in each community.
Today, the need for representation remains urgent. Regulations continue to evolve in markets large and small. Without organized advocacy, local stakeholders risk being left out of decisions that shape their livelihoods.
The Right to Rent Collaborative exists to ensure that does not happen.
By building a national network of capable local associations, supported by industry-wide participation, R2RC is working to ensure that every market has the capacity to engage early, represent its community, and participate meaningfully in the policymaking process.
Because the future of short-term rentals will not be decided in one place.
It will be decided market by market, community by community.
And every community deserves a voice.
The Founding Board
Julie Marks,
Founding President
Executive Director, Vermont STRA
Scott Leggat,
Founding VP
Director of Government Affairs, Inhabit
Margot Schmorak,
Founding Secretary
CEO/Co-Founder,
Hostfully
Amber Knight, Founding Treasurer
General Manager, BookingsCloud
Our Founding Members
These incredible partners are forever etched into our history for taking the first leap of faith that made this organization possible 💛
Frequently Asked Questions
Why does Right to Rent sound familiar?
In 2020, the Right to Rent program was created by Scott Leggat and Inhabit and launched within the VRMA. Property managers could opt-in to automatically collect a $1+ per reservation from guests via participating property management software companies and then send those funds to the VRMA Advocacy Fund.
In October 2024, the Right to Rent Collaborative (R2RC) spun out of the VRMA and became an independent 501(c)(6) organization founded with the sole purpose of collecting and distributing advocacy funds on a broader scale. R2RC will expand the software-based Right to Rent Program and open other ways for all stakeholders to contribute, including homeowners, OTAs, vendors, and others.
How will I know where my money is going?
The Right to Rent Collaborative will share annual impact reports and host informational events, so you can see the difference you’re making.
Is my donation deductible?
The Right to Rent Collaborative is a 501(c)(6)-pending organization. Contributions will become deductible as business expenses as soon as our 501(c)(6) status is approved.
Who does R2RC accept donations from?
Any person and any company that supports STR advocacy!
Note: R2RC reserves the right to reject or return donations from companies that do not align with our mission.
Contact Us
General Inquiries
Media Inquiries
Founded in October 2024 as an independent 501(c)(6)-pending organization, the Right to Rent Collaborative is dedicated to broadening the impact of advocacy within the short-term rental industry. R2RC’s mission is to provide associations with the capital they need to advocate for policy solutions that strengthen the industry, driving towards a vision of 50 fully staffed, always-active state STR associations, 50 connected and coordinated association leaders, and a robust, accessible, and powerful grassroots local membership network. Starting Summer 2025, the organization will begin awarding funds on a grant basis, and in 2026, it will launch a mechanism for ongoing monthly support of alliances. EIN: 99-4676879
Supported by:
The Right to Rent Collaborative partners with Rent Responsibly for association management support services. Learn more about Rent Responsibly here >

















